Green-claim preflight
Every claim on your pack is a statement you may be asked to prove.
We preflight it against the public rules — FTC, EU, CMA — and hand you a written, defensible record before artwork lock, retailer submission, counsel review.
No account · One all-in written quote · EU rules tighten 27 September 2026
“Every assessment on this site was written by me, by name, and I will defend it in front of your retailer.”
Abhishek Singh, PhD · Materials and packaging scientist
Specimen finding
“100% recyclable”
Unqualified recyclable claim — requires facilities available to a substantial majority of consumers.
Generic environmental claim without recognized excellence — prohibited 27 September 2026.
“Recyclable where facilities exist — check locally.”
Reviewed against
What you get
Human-reviewed claim readiness for packaging and consumer-product brands.
A written assessment
Claim-by-claim findings with the exact rule cited.
Suggested wording
Compliant alternatives you can actually put on pack.
A defensible record
Dated, sourced, and yours to forward to a retailer, regulator or counsel.
How it works
- 01Free wording checkPaste the exact claim and see which rules bite — the free 60-second Claim Check, a rules-based self-assessment. No account, no email.
- 02Written fixed-scope quoteOne all-in price and a calendar delivery date, in writing, before anything else happens.
- 03You approve before payingNo payment is requested until you approve the written scope.
- 04Assessment deliveredOn the confirmed calendar date, by a named human reviewer.
Common claim types
Why trust this review
Every finding is made against Evisentra's public rubric, rule base, and evidence checklist — and the reviewer is named in your report.
Every paid assessment is founder-led: Abhishek Singh, PhD — a materials and packaging scientist — applies Evisentra's published rubric to your evidence and is named in your report as the reviewer. An independent specialist opinion can be arranged — identity, scope, fee, and date confirmed in writing before any payment for it, never tied to the finding.
The rubric (v1.0) and rule map are published and re-checkable. Method challenges are welcome — substantive corrections are logged.
The same claim, evidence, and method version always produce the same content fingerprint — a change-detection check, not certification, assurance, or authentication.
The full sample report is public, generated live by the same engine on every visit — and it deliberately shows an unfavorable finding. That is what neutrality looks like.
Never used to train AI models, never shared with other clients.
The result never depends on who paid.
Every paid review is scoped and quoted in writing — you approve one all-in fixed price before any payment. No pricing games.
Decision support, not legal advice or certification.
Before / after: what readiness looks like
After: “Bottle recyclable — check your local program” — used only once facility-access evidence for each selling market is on file and the whole package qualifies.
After: “Cradle-to-gate footprint cut 28% since 2020 (ISO 14067); residual addressed with certified removals.”
After: “No intentionally added PFAS; total organic fluorine below the applicable threshold by [named method], all components tested.”
Illustrative examples from the public method — not client work.
When teams call Evisentra
Built for packaging, sustainability, and marketing teams at consumer-product brands — and the agencies and counsel who support them.
Wording on packaging is the hardest to change later.
Arrive with the evidence file their reviewers will ask for.
Test the claim the way a skeptical reviewer will.
Hand over an organized evidence file, not a folder of PDFs.
Don't have the evidence yet? Start anyway — the first review lists exactly what to collect and includes a ready-to-send supplier request.
What you receive
Start with a Claim Readiness Assessment. Every paid assessment is founder-led: Abhishek Singh, PhD — a materials and packaging scientist — applies Evisentra's published rubric to your evidence and is named in your report as the reviewer. On request, Evisentra arranges a named, conflict-checked independent specialist opinion — identity, scope, fee, and delivery date confirmed in writing before any payment. You may also bring your own expert; Evisentra coordinates.
- A readiness finding per claim, against US / EU / UK rules.
- The evidence each claim needs — and what's missing.
- A ready-to-send supplier evidence request — so you're not writing that email yourself.
- Likely reviewer challenges to prepare for.
- Safer wording to take to legal, reviewers, or retail buyers.
Paid Claim Readiness Assessments are scoped to your claim — one all-in written quote; your exact calendar delivery date is confirmed in the written scope, and no payment is requested until you approve the scope. How pricing works →
EU green-claim rules tighten 27 September 2026.
Directive (EU) 2024/825 prohibits generic environmental claims — “eco-friendly”, “green”, “climate neutral” — where the excellence being claimed is not demonstrated under a recognized scheme. An unqualified claim that is defensible in the US today can be prohibited in the EU on that date, so packaging artwork being locked now is the artwork that has to survive it.
Check one claim. Decide about us after.
No account. No payment until you approve a written scope.